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When mayonnaise went mainstream: 100 years of Hellman’s history rolls out in largest-ever ad campaignMario Batali is taking us back in time with some blue ribbon recipes that include Hellman’s, including the odd but amazing super moist chocolate cake.[Photo credit: Handout/AP]](http://24.media.tumblr.com/b237500ba161cdb5fd23dabfb6b7f5cc/tumblr_mmulz8U9931s0oiwfo1_1280.jpg)
When mayonnaise went mainstream: 100 years of Hellman’s history rolls out in largest-ever ad campaign
Mario Batali is taking us back in time with some blue ribbon recipes that include Hellman’s, including the odd but amazing super moist chocolate cake.
[Photo credit: Handout/AP]
South African chicken chain pulls ad poking fun at Mugabe
A cheeky chicken advert poking fun at Zimbabwe President Robert Mugabe as “the last dictator standing” who misses the company of deceased autocrats was pulled Thursday from South African television, though, as you can see above, it still has the ad hosted on its YouTube channel.
The advert which upset Mugabe supporters shows a cheerless look-a-like pausing to reminisce about happier times with the likes of former Ugandan president Idi Amin and Muammar Gaddafi, after placing the dead Libyan’s name card on an empty banquet table.
“We’ve noted with concern the political reaction emanating out of Zimbabwe, including perceived threats against Nando’s Zimbabwe’s management, staff and customers,” said Nando’s South Africa.
“Nando’s South Africa takes these threats very seriously and will regrettably no longer flight the TV commercial as part of our festive season campaign.”
Robert Mugabe’s supporters demand apology for Nando’s chicken chain’s ‘last dictator’ ads
Zimbabwean President Robert Mugabe’s youth militia has seen the South African restaurant chain Nando’s new “last dictator standing” ad, and they are not amused.
The commercial for its six-piece chicken combo depicts Mr. Mugabe reminiscing about his times with departed dictators to the song Those Were the Days.
He is shown having a water-gun fight with Muammar Gaddafi, making sand angels with Saddam Hussein and riding in a tank with Idi Amin, before awakening from his dream to find himself at a dinner table, alone at Christmas, The Associated Press reported.
Photos: United Color of Benetton’s Controversial Unhate Campaign
Benetton said on Wednesday that it was pulling a photo montage of the pope kissing Egypt’s Sheikh al-Azhar Ahmed al-Tayeb that was part of a new global ad campaign and that had outraged the Vatican.
London Rippers baseball team denies reference to serial killer
And the worst sports team name of the year goes to …Team president David Martin announced on Tuesday that their new (Ontario) Frontier Baseball League franchise, scheduled to start play in 2012 at Labatt Park, will be known as the London Rippers. As in, Jack the Ripper. They even have a shiny new mascot who looks like Jack holding a baseball bat. Photo: AM980 in London
The selling of OxyContin
While opioids had long been reserved primarily for terminal cancer patients, ads in medical journals touted OxyContin — with up to twice the potency of morphine — as a safer alternative to even Aspirin and Tylenol and good for anyone who needed pain relief for “several days” or more.
It was not long before OxyContin was being widely prescribed in the Vancouver area, notes Dr. Thomas Perry, a local physician-pharmacologist, in an affidavit filed in a Nova Scoita class-action lawsuit against Purdue. Sales accelerated across the country, soaring from $3-million in 1998 to $243-million last year, according to IMS-Brogan, which tracks drug trends.
“The biggest surprise for us in Canada at the time was how fast it took off,” said Dwain May, a former Purdue executive in Alberta.
“This campaign was amazingly successful,” said Dr. Mel Kahan, a University of Toronto addiction expert. “It was probably the most successful marketing campaign in history as far as I know for any class of drug.”
What happened next is now common knowledge, though the full extent of the “Hillbilly heroin’s” dark side has only recently become apparent. Addiction to the “low-abuse” drug — and other, similar opioid painkillers — has reached near-epidemic proportions, with 140 people a year in Ontario alone dying from overdoses related to the drug, more than are killed in drowning mishaps, according to the province’s coroner. Victims include street users, people taking what their doctor prescribed and those getting OxyContin from both legal and underground sources. (Photo: Jeff Siner/Chartlotte Observer)
Paint colours given masculine makeover
Real men don’t paint their basements in Butterscotch Tempest. They colour the walls with Beer Time.
The original names were geared toward women, just as nail polishes are marketed with witty shade names (Essie’s “Ballet Slippers,” “Not Just a Pretty Face,” and “Sole Mate,” for example).
“When it comes to paint names, it’s all about the emotional connection and our research shows that men and women tend to relate to paint names differently,” Alison Goldman, a spokeswoman for CIL Paints, says.
‘‘Studies show that while a larger percentage of women tend to choose paint colours for their home, it’s often men who give the colours a final nod.”
The Michelin Man walks with other advertising mascots after being inducted in the New York Advertising Week’s Walk of Fame as its “Icon of the Year”, on its 113th birthday, in New York, October 4, 2011. (Photo: Emmanuel Dunand/AFP/Getty Images)
Abercrombie to The Situation: We’ll pay you to stop wearing our clothes
In a move that could result in a spike in revenue for Ed Hardy, U.S. clothing manufacturer Abercrombie and Fitch has requested that Jersey Shore star Mike “The Situation” Sorrentino stop wearing its clothing — and will pay to ensure this happens.
“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image.” (MTV)
