The original names were geared toward women, just as nail polishes are marketed with witty shade names (Essie’s “Ballet Slippers,” “Not Just a Pretty Face,” and “Sole Mate,” for example).
“When it comes to paint names, it’s all about the emotional connection and our research shows that men and women tend to relate to paint names differently,” Alison Goldman, a spokeswoman for CIL Paints, says.
‘‘Studies show that while a larger percentage of women tend to choose paint colours for their home, it’s often men who give the colours a final nod.”
Hiding the four-month-old’s sex from the outside world is a “tribute to freedom and choice” that they hope will let Storm grow up unfettered by the values of others, Kathy Witterick and David Stocker have been quoted as saying.
Experts, however, question whether the odd experiment will work or be good for the baby, and note that gender identity is a complex, mysterious force that has at least as much to do with biological factors present at birth as the person’s social interactions. (Photo illustration: James McMurtrie/Getty Images/Thinkstock)