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National Post

Paint colours given masculine makeoverReal men don’t paint their basements in Butterscotch Tempest. They colour the walls with Beer Time.The original names were geared toward women, just as nail polishes are marketed with witty shade names (Essie’s “Ballet Slippers,” “Not Just a Pretty Face,” and “Sole Mate,” for example).“When it comes to paint names, it’s all about the emotional connection and our research shows that men and women tend to relate to paint names differently,” Alison Goldman, a spokeswoman for CIL Paints, says.‘‘Studies show that while a larger percentage of women tend to choose paint colours for their home, it’s often men who give the colours a final nod.”

Paint colours given masculine makeover
Real men don’t paint their basements in Butterscotch Tempest. They colour the walls with Beer Time.

The original names were geared toward women, just as nail polishes are marketed with witty shade names (Essie’s “Ballet Slippers,” “Not Just a Pretty Face,” and “Sole Mate,” for example).

“When it comes to paint names, it’s all about the emotional connection and our research shows that men and women tend to relate to paint names differently,” Alison Goldman, a spokeswoman for CIL Paints, says.

‘‘Studies show that while a larger percentage of women tend to choose paint colours for their home, it’s often men who give the colours a final nod.”

Does hiding baby’s sex engender freedom or cross the line?It is nothing if not an unorthodox approach to child rearing: A Toronto couple says it is trying to raise a genderless child, refusing to reveal baby Storm’s sex to encourage a more neutral approach to the infant.Hiding the four-month-old’s sex from the outside world is a “tribute to freedom and choice” that they hope will let Storm grow up unfettered by the values of others, Kathy Witterick and David Stocker have been quoted as saying.Experts, however, question whether the odd experiment will work or be good for the baby, and note that gender identity is a complex, mysterious force that has at least as much to do with biological factors present at birth as the person’s social interactions. (Photo illustration: James McMurtrie/Getty Images/Thinkstock)Barbara Kay: A child’s biology is not a matter of choice

Does hiding baby’s sex engender freedom or cross the line?
It is nothing if not an unorthodox approach to child rearing: A Toronto couple says it is trying to raise a genderless child, refusing to reveal baby Storm’s sex to encourage a more neutral approach to the infant.

Hiding the four-month-old’s sex from the outside world is a “tribute to freedom and choice” that they hope will let Storm grow up unfettered by the values of others, Kathy Witterick and David Stocker have been quoted as saying.

Experts, however, question whether the odd experiment will work or be good for the baby, and note that gender identity is a complex, mysterious force that has at least as much to do with biological factors present at birth as the person’s social interactions. (Photo illustration: James McMurtrie/Getty Images/Thinkstock)

Barbara Kay: A child’s biology is not a matter of choice