Last year, Honeysuckle 18-2120 deﬁned our colour lives, or so decreed Pantone, the world’s self-styled colour authority. According to the company’s 2012 style forecasters, 2012 shall be the year of 17-1463, a.k.a. Tangerine Tango, a “spirited reddish orange” that radiates charisma and energy.
The original names were geared toward women, just as nail polishes are marketed with witty shade names (Essie’s “Ballet Slippers,” “Not Just a Pretty Face,” and “Sole Mate,” for example).
“When it comes to paint names, it’s all about the emotional connection and our research shows that men and women tend to relate to paint names differently,” Alison Goldman, a spokeswoman for CIL Paints, says.
‘‘Studies show that while a larger percentage of women tend to choose paint colours for their home, it’s often men who give the colours a final nod.”
Photos of the day Hot-air balloons begin to rise during the early morning mass assent which saw over 60 balloons launched at the Bristol International Balloon Fiesta, Aug. 12, 2011 in Bristol, England. (Matt Cardy/Getty Images)
A visitor plays with her shadow inside the “Luminarium” inflatable structure by British designer Alan Parkinson in Lisbon August 1, 2011. The Luminarium is a sculpture where people enter to experience “a sense of wonder and the beauty of light and color”, according to the organizers. (REUTERS/Rafael Marchante)
Photos: Trabant car show in Germany It was like the Iron Curtain never lifted in Germany this weekend as Trabant enthusiasts gathered to celebrate communist East Germany’s most famous automobile. The tiny but durable cars were built in in Zwickau from 1957 to 1991. (Photo: Carsten Koall/Getty Images)