I’m a nerd; a very specific nerd, thank you. Gandalfs don’t Frodo my Sam, Super Marios don’t Koopa my Troopa (though I do happen to understand all of those words). I’m a comic book nerd and I’m living in an entertainment world where Hollywood has torn apart my bedroom of 1989 in order to plan their big-budget movies of 2011. And honestly? It’s pretty fabulous. This year I finally got to see Captain America awaken in the modern era and Thor do battle on the Rainbow Bridge and not have it all be as utterly dumb as it sounds. But for every superhero success, there’s a Shaq-filled Steel lurking or a Dolph Lundgren/Thomas Jane/Ray Stevenson Punisher stinking up the joint, and this year the busts can be summed up with a colour: green.
One of the best things about Captain America is that he’s not a teenage wizard, a sentiment the movie-going public seems to share. But now that “Captain America: The First Avenger” has successfully launched what appears to be a billion-dollar franchise in the making, how else can those involved capitalize? The Post's Steve Murray provides a handy guide for anybody unclear on how to cash in on a blockbuster.