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One of the best things about Captain America is that he’s not a teenage wizard, a sentiment the movie-going public seems to share. But now that “Captain America: The First Avenger” has successfully launched what appears to be a billion-dollar franchise in the making, how else can those involved capitalize? The Post’s Steve Murray provides a handy guide for anybody unclear on how to cash in on a blockbuster.
Steve Murray’s Box Office Stock Market: Is Arnie expendable? Why Schwarzenegger’s film career might be terminated
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