National Post

Growing a moustache to raise awareness about men’s health actually leads to ‘slacktivism’: new UBC study
Each November, moustaches transform from mere style statements into emblems of activism, with each erect follicle a flagstaff for prostate cancer awareness. A groundbreaking new study, however, finds such showy gestures of solidarity are actually less effective than private commitments to a cause.
Reporting in the Journal of Consumer Research, scholars from the University of British Columbia conclude that public token support leads to “slacktivism.” In fact, people who engage in such displays are no more likely to be future volunteers or donors than individuals who are randomly approached for aid.
“There’s often this impression that if we can get these small acts of support — like ‘Liking’ a Facebook cause — it will lead to greater helping down the road,” said co-author Katherine White, professor of marketing and prosocial consumption at the Sauder School of Business. “The take-home of this study is: not necessarily.” (Illustration: NP Graphics)

Growing a moustache to raise awareness about men’s health actually leads to ‘slacktivism’: new UBC study

Each November, moustaches transform from mere style statements into emblems of activism, with each erect follicle a flagstaff for prostate cancer awareness. A groundbreaking new study, however, finds such showy gestures of solidarity are actually less effective than private commitments to a cause.

Reporting in the Journal of Consumer Research, scholars from the University of British Columbia conclude that public token support leads to “slacktivism.” In fact, people who engage in such displays are no more likely to be future volunteers or donors than individuals who are randomly approached for aid.

“There’s often this impression that if we can get these small acts of support — like ‘Liking’ a Facebook cause — it will lead to greater helping down the road,” said co-author Katherine White, professor of marketing and prosocial consumption at the Sauder School of Business. “The take-home of this study is: not necessarily.” (Illustration: NP Graphics)

  1. cequemoijadore reblogged this from nationalpost and added:
    Movember = Slacktivism
  2. danielledcg1 reblogged this from nationalpost
  3. techienaivax reblogged this from nationalpost
  4. alegnajoy reblogged this from nationalpost
  5. iestlevinson reblogged this from nationalpost and added:
    Seems like a good enough reason to get rid of it tomorrow
  6. worldaqueductday reblogged this from nationalpost
  7. tavatime reblogged this from nationalpost and added:
    Interesting!
  8. themoon06 reblogged this from nationalpost
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  10. sleeplessinchicag0 reblogged this from nationalpost
  11. jeanhavocsboyfriend reblogged this from timholtorf and added:
    GOOD I LOATHE MUSTACHES OF ALL KINDS
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