National Post

‘We don’t care what’s on your head’: Ontario hospital launches ad aimed at Quebec medical students, values charter
A hospital in Ontario is trying to appeal to medical students in Quebec with an attention-grabbing new recruitment ad.
Lakeridge Health Oshawa’s new campaign, to be featured next week in The McGill Daily school newspaper, is already a social media success.It depicts a woman wearing a pink hijab, lab coat and stethoscope with the slogan, “We don’t care what’s on your head, we care what’s in it.”
The ad comes in the midst of Quebec’s controversial secular values charter proposed by the Parti Québécois earlier this week. It would prohibit public sector employees from wearing “ostentatious” religious symbols and attire while on duty.

‘We don’t care what’s on your head’: Ontario hospital launches ad aimed at Quebec medical students, values charter

A hospital in Ontario is trying to appeal to medical students in Quebec with an attention-grabbing new recruitment ad.

Lakeridge Health Oshawa’s new campaign, to be featured next week in The McGill Daily school newspaper, is already a social media success.It depicts a woman wearing a pink hijab, lab coat and stethoscope with the slogan, “We don’t care what’s on your head, we care what’s in it.”

The ad comes in the midst of Quebec’s controversial secular values charter proposed by the Parti Québécois earlier this week. It would prohibit public sector employees from wearing “ostentatious” religious symbols and attire while on duty.

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