National Post

Paint colours given masculine makeover
Real men don’t paint their basements in Butterscotch Tempest. They colour the walls with Beer Time.

The original names were geared toward women, just as nail polishes are marketed with witty shade names (Essie’s “Ballet Slippers,” “Not Just a Pretty Face,” and “Sole Mate,” for example).

“When it comes to paint names, it’s all about the emotional connection and our research shows that men and women tend to relate to paint names differently,” Alison Goldman, a spokeswoman for CIL Paints, says.

‘‘Studies show that while a larger percentage of women tend to choose paint colours for their home, it’s often men who give the colours a final nod.”