Kindle Fire half the price of iPad
Amazon.com Inc., the world’s largest online retailer, unveiled its Kindle Fire tablet computer, taking aim at Apple Inc.’s bestselling iPad with a device that’s smaller and less than half the price.
The Kindle Fire will have a 7-inch display and sell for US$199, compared with US$499 for Apple’s cheapest iPad, Amazon executives said. The device, a souped-up version of the Kindle electronic-book reader, will run on Google Inc.’s Android software, the Seattle-based company said. (Photo: Emile Wamsteker/Bloomberg)